MILLENNIAL BIZ TRAVELERS CAN GET A UNIQUE LOCAL HOTEL EXPERIENCE WITHOUT SHARING A BATHROOM

by Suzanne Neufang

As GBTA gets underway in Denver, this is talk in the air once again about the progress Airbnb is making on the managed travel front. Just like many other vertical markets, hospitality markets place a premium on targeting and winning Millennial customers, seeking their higher-yielding transaction and the hope of years of brand loyalty.

Airbnb claims to be taking steps to get integrated into the managed travel process that most Millennial business travelers follow today. With security, safety and duty-of-care issues paramount in the minds of headquarters HR and travel management executives, using corporate-approved processes and channels for business travel bookings is vital for both road warriors and one-a-quarter travelers. Time will tell if and when Airbnb can neatly integrate into that infrastructure.

What too many media members – both trade and otherwise – tend to overlook is the fact that today’s Millennial business traveler seeking a unique local hotel experience HAS an option to do so that lies within the framework of the typical booking path. There are thousands of fantastic boutique properties who – amid the charm of their one-off hotel – have evolved when it comes to marketing their property to corporate travel programs:

What too many media members – both trade and otherwise – tend to overlook is the fact that today’s Millennial business traveler seeking a unique local hotel experience HAS an option to do so that lies within the framework of the typical booking path. There are thousands of fantastic boutique properties who – amid the charm of their one-off hotel – have evolved when it comes to marketing their property to corporate travel programs:

They supply the pictures and facts about rooms and amenities that global distribution systems need to showcase to corporate travel agents.

They supply the pictures and facts about rooms and amenities that global distribution systems need to showcase to corporate travel agents.

  • They offer corporate discounts that travel managers and procurement execs look for as they source hotels for their corporate program.
  • They are engaged on corporate hotel RFPs and answer the questions programs ask during RFP season.
  • And they do all this while maintaining their unique feel and ambiance – ensuring the traveler has that great experience that they tell both their colleagues and families about when they get home.

Learn more about the ways HRS can help independent hotels reach both corporate travel agents and business travelers here.

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