SAN FRANCISCO’S HOTEL MOSSER: A CASE STUDY FOR WINNING NEW CORPORATE BOOKINGS

by Robert Ambrozy

San Francisco’s thriving lodging scene can make it challenging for an independent property to attract and maintain a healthy flow of business guests. A property has to stand out with its décor and energy, as well as find its way into the channels used by business travelers old and new to book hotels. The Mosser, an independent hotel located between Union Square and the Moscone Convention Center, successfully tackles this challenge every day.

Originally opened in 1913 as the Keystone Hotel, the property was acquired by Robert Mosser in 1981. Mr. Mosser led a multi-million-dollar renovation and re-opened the hotel as “The Mosser” in 2003. The Mosser offers a unique culture mixed with attractive elements of yester-year. This is apparent in the fusion of Victorian architecture mixed with modern interior design. More recent enhancements give the rooms a sleek, modern feel.

The Mosser fits perfectly into virtually any business trip to downtown San Francisco. In an effort to expand its reach to business travelers, The Mosser joined HRS in 2013 to help reach more high-yielding booking audiences.

The math is impressive; HRS is helping to drive incremental new corporate traffic to the Mosser. Corporate bookings via the HRS channel increased 70 percent in 2015. “HRS has driven both domestic and international guest booking increases from this important target market,” said Yvonne Ongpin, director of sales and marketing for the Mosser.

Learn more about the ways HRS can help independent hotels reach both corporate travel agents and business travelers here.

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